BIM - Business Internet Marketing
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product marketing
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Campaigns
Xcalibur
Apogee Create
SunGard
Palladio
Grand Sherpa
Xcalibur VLF
IFF Flavors
IFF Fragrance
IFF One
methodology

BIM routinely achieves 10% - 50% response rates. Our methodology connects with customers and publics in a powerful way.

BIM starts by analyzing and understanding your creative strategy, positioning, brand and message. Based on that analysis, we create a customized Internet campaign complete with scripting, story boards and outreach planning.

The goals are clear. We track the results. You see the impact.
 
Campaigns
BIM writes, designs and programs flash marketing we call campaigns. We combine excellent writing with an graphically sophisticated pitch. The result reaches out and grabs potential customers and/or important publics.
Mini-Sites

BIM creates product-specific mini-sites that focus customer attention on your product and provide them with the information they need to make informed buying decisions.

More sophisticated than "landing pages," mini-sites can stand alone or follow corporate guidelines for Internet branding, architecture and programming.
Tracking
BIM's proprietary serving and tracking backend systems send emails, host mini-sites and track the results. Our tracking can provide you with important information about general trends and individual account relationships.
List Building
Behind everything we do is robust list building capability. We build proprietary lists for clients, often starting from scratch. That list can tie to your other database systems. We can build or modify internal list management systems for your company.
List Management
From simple beginnings BIM can help you build and expand sales and marketing tools that differentiates between customers, records preferences and differentiates markets.
Email Systems
We build custom email, sales and work flow systems for our customers including "Opt-Knot" the enterprise, CAN-SPAM law compliant e-mail & list management engine.
product marketing
© 2001 - 2008 by Business Internet Marketing, Westchester County, Bronxville, New York, NY.